Lawsuit alleges car dealership in Massachusetts is discriminated against on the basis of race


BOSTON (TNZT) – A Massachusetts auto dealership has illegally charged black and Hispanic customers hundreds of dollars more for remote starters, paint protection and other add-on products than it does for white customers, the attorney general’s office in Washington said. a lawsuit announced Monday.

The complaint filed in Essex Superior Court alleges that Jaffarian Service Inc. engaged in unfair, deceptive and discriminatory pricing practices in violation of the Consumer Protection Act and the Public Accommodations Law, which prohibit racial discrimination.

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“Purchasing a vehicle is already an important financial decision for many families and individuals – the last thing they should worry about is paying more unfairly for a product because of their race or national origin,” Attorney General Maura said. Healey in a statement.

A message was left with the dealer asking for comment.

Haverhill-based Jaffarian, which sells Volvos and Toyotas, appears to have charged black and Hispanic customers on average about $500 more and $400 more for add-on products than white customers, the complaint alleges.

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The sales practice resulted in more than $170,000 in improper profits for the dealer in a two-year period, the complaint alleges.
The suit is seeking restitution for the affected customers.


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