Vicky Kaushal and Sara Ali Khan completed their romance film directed by Laxman Utekar in January 2022. Given the trend of low-budget films not working at the box office, the makers have reportedly decided to release the film directly on the streaming platform. Netflix and fetched a good deal of Rs 70 crore for the same.
The upcoming romance film is being produced by Dinesh Vijan under his banner Maddock Films and it is said that after the producer-director’s latest collaboration, with Kriti Sanon in the titular role of a surrogate mother, Mimi has worked wonders for Netflix, they have decided to release Vicky and Sara’s movie on the same streaming platform, according to a report in Bollywood Hungama.
A source was quoted as telling the entertainment portal: “Theatrical medium is not as good as expected for relatively smaller films and therefore it is just a business move to premiere on the OTT platform. It was not difficult for Dinesh Vijan to get a good movie deal for the Laxman Utekar director The revenue of the satellite will be more than this sum of Rs 70 crores Laxman’s last movie, Mimi had worked wonders for Netflix and even this one is appreciated by those who have seen him.”
It should be noted that another Vicky Kaushal starrer Govinda Naam Mera has reportedly been sold to the Disney+ Hotstar for Rs 62 crore. The romantic directorial comedy Shashank Khaitan, starring Bhumi Pednekar and Kiara Advani as female protagonists, has been financed by Karan Johar under his banner Dharma Productions.
READ | ‘Naam mein kya rakha hai’: Sara Ali Khan-Vicky Kaushal closes Lakshman Utekar’s untitled film, drop romantic photo
Meanwhile, Vicky and Sara had shared a romantic photo from Laxman’s movie in January when the movie ended with the caption, “Naam mein kya rakha hai, abhi toh wrap hua hai!!!” and thanked the entire cast and crew for completing the film shoot.